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Sony exec questions high price of Wii, 360 hardware

Consoles too expensive for intended audiences, says Oz boss

Sony Australia's Michael Ephraim has questioned the price point of rival next-gen hardware, stating the Wii is "a lot to fork out" for the intended family audience, while branding the Xbox 360 as "pricey"....

"My only question for this Christmas on Wii is the price point," said Ephraim.

"Even though it's affordable, at AUD $400 (EUR 237) plus whatever you need to buy accessories-wise, I'm guessing you need to spend about AUD $500 (EUR 296) to take home a Wii and enjoy it..."

...And while admitting Microsoft had done "fairly well" at launch, the Australia boss believes the Xbox 360 is focused on too narrow an audience and still priced too high...

...Discussing the PlayStation 3, which will retail at AUD $830 (EUR 492) and AUD $999 (EUR 592) for the two sku's, Ephraim stated that the post-Christmas delay of PAL units was an initial disappointment, but retail had backed the move and was now looking forward to a clear sales window during the March launch.

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Soooooooo... the Xbox and Wii are too expensive at $500 but the PS3 isn't at $830?  I don't get it it.  What am I missing?